We ensure your patients stay informed, engaged, and loyal by sending them regular newsletters that serve as reminders for their local optician's practice.
In a world saturated with advertisements from big optician franchises, how can you ensure that your patients keep coming back to your local practice?
The answer is simple: your patients need consistent reminders that your practice is still here for them. An email or text message when their appointment is due doesn't cut it. By regularly sending out email newsletters, you can keep your practice at the forefront of your patients' minds whenever they think about opticians, eye tests, and eyewear.
Research has demonstrated that the optimal frequency for these newsletters is once a month. This cadence strikes a balance, considering that eye tests, eyewear, and other services/products offered by opticians are not frequently required by the same customer.
Want to stay top-of-mind for your patients amidst fierce competition?
set-up
How Does It Work?
We've streamlined the process to ensure your convenience. Simply share your header/logo and contact details with us, which we'll add in to each newsletter. With the help of your software provider, we'll seamlessly connect our system with your patients' email addresses. And that's all it takes!
basic plan
Experience the power of monthly newsletters, each one designed with your practice's branding. These vibrant and informative newsletters will captivate and engage your patients, keeping them connected and fully immersed in the world of your practice. Deliver valuable content that not only piques their interest but also strengthens the bond between your patients and your practice.
PREMIUM PLAN
Unlock a world of possibilities with our Premium Plan subscription. Enjoy all the benefits of our Basic Plan, and much more! As a Premium member, you'll have the freedom to choose from a wide array of additional newsletters, specially curated to meet your unique preferences. In place of the default monthly newsletter, you can opt for an alternative newsletter. Embrace the freedom of choice with our Premium Plan and take your email communications to the next level.
PREMIUM+ PLAN
Elevate your newsletter personalisation to extraordinary heights with our Premium+ Plan. As a Premium+ subscriber, you not only enjoy all the benefits of our Premium Plan, but you also gain the ability to customise newsletters. In addition to the diverse range of newsletters available to our Premium subscribers, you can now effortlessly inject your own unique touch by simply emailing to us extra words and/or images which we will add in to the newsletter. This opens up a world of possibilities, allowing you to inform your patients about the latest frames in stock, share exclusive discount codes, or deliver personalized messages that resonate on a deeper level.
Pricing*
We offer value tailored to your plan and subscriber count, whether you're starting small or managing a large patient base. With fair and transparent pricing, choose the ideal plan for your needs. Trust us to provide exceptional value and take care of the rest. If you would like different branding or details for different practices, there is a charge of £10 for each additional practice. If you have more than 15,000 subscribers, get in touch for personalised pricing plan.
*Price per month
PLANS (SUMMARISED)
BASIC: Your patients receive a monthly newsletter with your practice's name, branding and details.
PREMIUM: Benefits of BASIC, with an additional range of newsletters to choose from each month.
PREMIUM+: Benefits of PREMIUM, with the option to add in your own text/images to each newsletter.
FAQs
What can you put in the newsletters?
Regardless of the plan you choose, you have the freedom to incorporate your own logo/header, contact details, and even seamlessly integrate a link to your online booking system. With our Premium+ Plan, you also have the flexibility to incorporate your own unique titles, captivating sentences, enticing discount codes, and captivating images into every newsletter!
At first glance, how will your patients know the email is from you?
The email address and sender's name will reflect your practice's name. For instance, if your practice is named Eyes Opticians, the newsletter will be sent from "eyesopticians-noreply@opticiansnewsletter.co.uk," and "Eyes Opticians" will be displayed as the sender.
When will the newsletters be sent?
The newsletters will be scheduled for delivery on the first Tuesday of each month. Considering that opticians offer services or products that are not frequently required by the same customer (typically every six months or so), research suggests that monthly newsletters strike the optimal balance. This frequency ensures your patients remain engaged and connected without feeling overwhelmed by an excessive number of emails, reducing the risk of unsubscribing.
What options are available to align the cost with your budget?
If you're finding it challenging to allocate funds in your budget (or even if you're not!), it might be worth contacting one of your suppliers. Engage in a conversation with your representative, as they might express interest in sponsoring your monthly newsletter. By having a consistent sponsor each month, this option aligns with all of our plans and has the potential to significantly offset your expenses.
How do we use your patients' data?
We will only use your patients data to send them monthly newsletters on your behalf. We will not share the information with any third party.